WWD and Elle UK have shared that Drew is launching three new fragrances.
Drew Barrymore is in the process of following her heart (and nose) down a different kind of career path – fragrance. Or should we say, fragrances.
The A-lister is set to release not one, or two, but three fragrances as part of her Flower collection – Cherished, Radiant and Sultry. But why three, as opposed to taking the usual one-fragrance-at-a-time route?
‘A singular celebrity fragrance — I was never interested,’ Drew told WWD. ‘Also, there was never really a time or venue to do it.’
The actress also insists that her new scents are not just another string of celebrity-endorsed products. Instead, the Flower range tells a story and signifies emotions associated with different times of the day.
Cherished represents the morning while Radiant – a more dewy, green number – represents the importance of feeling fresh throughout the day. Finally, Sultry represents the romance of evening with purple plum, cranberry cocktail and Madagascan vanilla.
Launching in the US in October.
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