People ran this great interview talking about Drew’s new line of makeup!

While Drew Barrymore claims to love every single one of the 181 products in her Flower beauty line, she is willing to play favorites with one.

“I’m really obsessed with the [Easy On The Eyes Long Wear] Eyeliner in Khaki Shimmer,” the actress tells PEOPLE at Lucky Magazine’s Fashion and Beauty Blog Conference. “It’s a perfect smoky, khaki, yummy green that … that really brings a sparkle to your eye.”

Barrymore began developing Flower while pregnant with now six-month-old daughter Olive, and as a working mom, she feels that she couldn’t be in a better field.

“This is nice, because I get to go home at night to my family … and it’s very romantic.” she explains. “To think about what a woman wanted while I was feeling very womanly and growing a girl — it was the most perfect thing I could ever be doing in my life!”

Savvy businesswoman Barrymore, 38 (who also runs has a wine brand and a production company) says she sees big things ahead for Flower, which is already expanding. But the number crunching isn’t even the fun part for her.

“I like working in a business and an industry that’s so joyous and empowering to women, and all the positive messaging you can do with it too,” explains the former Cover Girl. “When you have such an opinion or a passion about how things could or should be done, and you have a chance to do it, that’s exciting!”

Drew did an interview in the last few months where she talked about Flower Beauty, being a mother to Olive and more. Thought it was a good read and wanted to share!

This week Drew Barrymore added one more line to her already impressive resume. The actress, producer, wife, and new mom of four-month-old Olive launched her beauty line, Flower, exclusively at Wal-Mart this week.

But just because Flower sells at Wal-Mart prices–all 181 SKUs (stock keeping units) are priced under $15–doesn’t mean Barrymore’s skimped on quality.

Flower is being billed as the “first and only color cosmetics line that can actually deliver on the promise of ‘luxury at mass.’” Unlike other cosmetic brands that spend a good chunk of money on advertising, Flower plans to spend zero. That’s right, zip. Instead, the brand has put that money into perfecting and refining its formulas and packaging.

And, as I tested out the products at last night’s launch event, I can say the proof is in the pudding. A simple eyeshadow compact, for example, from a typical mass makeup brand may contain only up to two to three components: A plastic top and bottom, with a hinge flip that costs pennies to make. Flower’s eyeshadow quad contains up to seven packaging components, including a rose gold base ring, lid with an emblazoned logo clasp, and separate gilded wells for each eyeshadow color.

Barrymore and Maesa, the beauty design and manufacturing firm she co-owns Flower with, have been very busy and you can see that this was a thoughtfully planned, and well-calculated line. I mean, you don’t launch in 1,509 Wal-Mart stores with a half-baked product range.

We sat down with Barrymore last night to learn a little more about how her four-month old daughter inspired her to create what she hopes to be a lasting, legacy beauty brand.

Fashionista.com: Is it hard to balance working and having a family?
You try to remember to do date night and keep it sexy and fun. It’s sweatpants and scrunchies everyday. I need an excuse to pull it together for my man. I’m like, “Oh, we’re going out?” Just give me five minutes. That’s all it takes. I don’t have more than five minutes.

What’s your favorite product to grab when you’re ready to go out?
We really labored over every single product, [all] 181 SKUs. We thought about it, formulated, packaged, fought for it with blood, sweat, tears, edited, and created. But I will pick one for you. I’m going to go with the Sheer Up Lip Tint crayon. It’s so good for daytime. But if I want to pick my eyes up at nighttime, it works well with a smoky eye. I like that versatility. Who has time to change it up?

Do you like doing your own makeup?
I do it every day. I love it. My best friends in life, most of them are the best makeup artists in the world. But they don’t do my makeup, I have just learned a lot of stuff from them. I’m talking over 20 years. I’ve always been unafraid of being playful. I see what they’re doing in fashion and the runway and it makes me feel better about being bold. While I may look like a freak at a concert, they’re making it look cool on the runway.

I wanted to create a line that is for everyone. We love insane color play. We love neutrals. We’re thinking about how to balance the two. As women, we’re not expressive every day of our lives. We really just want to do a few little things that make us feel our best so we can do other things.

Is there a ‘90s inspiration to the line?
There’s a ’90s inspiration in my makeup tonight [Ed’s Note: Drew was wearing the very 90’s combo of Black Rose and Toffee Lip Liner] but not the line. I like that I can pull from the line and do a bright coral lip and a pale eye. Or I can do a smoky eye and a pale lip.

Do you think that [your daughter] would aspire to work for the line?
Whatever she does in life, I will celebrate as long as it doesn’t hurt another person. I want to teach her to care and do her own research. One thing I love about makeup is legacy. I love what I learned at CoverGirl. I got a college degree, I wanted to use it. I would teach her to understand what byTerry did with Touche d’éclat. I would show her the Benefit girls who did a liquid blush back in the day in San Francisco and built their empire. [Ed’s Note: Color us impressed that Drew really knows her beauty.] I would want her to know that whatever you are doing, be passionate and be very studied about it. If you really care about it, know as much as you can about it. Who knows, she may have no interest in it.

E!Online did this great article where Drew talks about her new cosmetics line “Flowers Beauty” I love her philosophy about the line and wanting all women to be able to afford it!

L.A.’s chic SLS Hotel proved to be the most stylish space in town yesterday as herds of fashion and beauty bloggers from all over the country crowded into the space for Lucky magazine’s Fashion and Beauty Blog Conference.

While Kelly Osbourne and designer Betsey Johnson each offered a brilliant, candid energy to the crowd during their speeches on stage, Drew Barrymore truly brought down the house and caused quite a stir thanks to her mega star power and brand new cosmetics line, Flower Beauty.

The actress, who typically keeps a relatively low profile, opened up to the crowd about life as a new mom and an entrepreneur and, quite possibly, even learned a thing or two about building a brand in an industry with an outspoken (and very attentive!) audience.

“I’ve worked with the makeup world my whole life. I’ve saved every piece of makeup along the way and fell in love with the creativity of the whole process,” the actress, who developed her affordable cosmetics line while pregnant, told us. “I wanted to give women department store quality at a mass retailer price. Women deserve that!”

Barrymore’s charming Flower Beauty line (which currently includes 181 different products) already stocks a number of her latest must-haves (the Petal Kiss lipstick and Skincognito concealer, for starters), but she explains that many elements are still a work in progress.

“Sure, I’ve been a nutcase over the years experimenting with my style, but I didn’t want to launch out the gate with crazy colors. I wanted the brand to be one that women can rely on first; but life is too short not to be bold, so those colors will come,” she assured her fans.

And while Drew’s adorable appeal was undeniable, several outspoken attendees called the actress out on being inaccessible in every way—a huge turn-off to social media-addicted bloggers.

“Before this endeavor, I was incredibly private. The last thing I wanted was to have transparency with people,” she admitted. “But on a business level, the time is now. It’s where everything is going, so let’s get it on!” she cheered.
Moments later, after a bit of prodding from the crowd, she spontaneously agreed to developing an interactive page on her Flower Beauty site for fans to reach out to her ASAP with their comments and suggestions.
How’s that for impressive progress?

And lastly, the forever young flower child won us all over with her warm and fuzzy tokens of wisdom to close out the conference. “Happiness is the best makeup any woman can wear. It’s all about the inside…that’s where the poison or the sunshine lays.”