January 18, 2014
Drew’s Behind the Cover Beauty

Marie Claire gave us a peek on how Drew got her beautiful cover look for her new shoot for their February issue.

MAKEUP: Makeup artist Jo Strettell captured a strong, confident vibe with perfect skin, thickly applied mascara, and a classic pout. To get the look, she lined Barrymore’s lips, then brushed on a red hue, blotted, and reapplied to intensify the color. “Simple but striking,” Strettell says. HAIR: Hairstylist John D was going for an amped-up version of Barrymore’s naturally wavy texture. First, he worked in mousse for volume, dried her hair with a diffuser, and then bent pieces inward with a flatiron. NAILS: Manicurist Debbie Leavitt came up with a custom nail design featuring Flower polishes. “Drew is open to new ideas, so we decided to mix things up a bit.”

1. “I was inspired by all kinds of flowers for my flower beauty line, but I especially love peonies!” —Drew Barrymore

2. Flower Kiss Stick High Shine Lip Color in Rose Bud, $7; walmart.com.

3. Barrymore wears Flower Nail’d It Nail Lacquer in Bluebell of the Ball over Make My Daylily.

Get Drew’s nail look:
STEP 1 Groom nails, then apply one coat of a white or light-colored polish. STEP 2 Using a darker shade, paint on an upside-down V-shape to expose a triangle of the light polish underneath. STEP 3 Finish the look by applying a glossy top coat.

4. Flower products on the makeup table at the cover shoot.





August 23, 2013
Better Homes & Garden’s Beauty Spotlight

Better Homes & Garden’s did a beauty spotlight with Drew as part of this week’s Tip Tuesday.

Drew Barrymore — actress, new mom, and creator of the makeup line Flower Beauty — is featured in our annual Stylemaker Issue! We called for beauty questions last week on Facebook, and today we’re excited to share a special video Drew’s made to answer a few of them. Drew was so impressed by your questions, she asked to hang on to them for future Tip Tuesday videos.

Many thanks to Drew and her team for letting us be a part of today’s video. If you love Drew’s style, be sure to pick up a copy of the September issue of Better Homes and Gardens to learn about her new makeup line and beauty tips.





June 19, 2013
Chiller Adds ‘Deep In The Darkness,’ Drew Barrymore’s ‘Animal’ To Original Film Slate

Deadline shared this news about the film Animal which Drew is executive producer for!

EXCLUSIVE: Horror network Chiller today announced the addition of two features to its line-up of 2013-2014 original movies. Animal, from exec producer Drew Barrymore and her Flower Films banner, follows a group of friends stranded in an isolated cabin who find themselves hunted by a predator. Deep In The Darkness stars Sean Patrick Thomas and Dean Stockwell in the tale of a NYC doctor who moves his family to a small town only to discover a race of creatures living in the woods behind their home. Both films join previously announced features Beneath, from director Larry Fessenden, and The Monkey’s Paw, adapted from W.W. Jacobs’s short story, to launch Chiller Films’ new multiplatform release strategy. The four titles will get limited theatrical runs via Synthetic Cinema International before debuting on VOD in partnership with NBCU Digital Distribution.

Animal
When plans for a weekend vacation hit a dead end, a group of close-knit friends find themselves stranded in unfamiliar territory, pursued by a menacing, blood thirsty predator. Holed up in an isolated cabin, tensions mount as long-buried secrets are revealed. As the body count rises, the group must put their differences aside and fight for survival. Animal is from executive producers Drew Barrymore and Nancy Juvonen, and producers Chris Miller, Ember Truesdell, Kelly Smith and Thommy Hutson for Flower Films. The film is written by Thommy Hutson and Catherine Trillo and directed by Brett Simmons; creature effects are by Gary J. Tunnicliffe.





June 11, 2013
Tip Tuesday with Bella Thorne

I love Tip Tuesday and this week gives us a special treat as Drew features co-star Bella Thorne in her tip. They are currently in South Africa filming Blended and Bella shares with us her favorite Flower products.

“The FLOWER Tip Tuesday video program is something I am very passionate about – I love to know what beauty fanatics are interested in and enjoy experimenting with new looks using some of my favorite products from my line,” Drew told JustJared. “I chose Bella to be a part of the program this week because she is both beautiful on the inside and out. She loves playing with beauty products as much as I do so we had a great time!”

To watch the video check go to Flower Beauty’s website!





April 27, 2013
Drew Barrymore on Momhood

Giuliana and Bill Rancic interviewed Drew for Parenting.com and talked to her about motherhood, her new cosmetics line and what other celebrity parents inspire her.

Giuliana and Bill Rancic chat with mompreneur Drew Barrymore about her new baby, Olive, guilt, and growing up in the Hollywood spotlight.

G&B: New baby and new makeup line—how are you managing it all? Olive must be a good sleeper!

DB: She is a good sleeper, but it is because I am very strict with her schedule.

G&B: What was the inspiration for Flower Beauty?

DB: I’ve been in the makeup chair my whole life. I’ve also worked with the best makeup artists in the world and I was co-creative director at CoverGirl. I have learned so much and wanted to give women quality cosmetics they can afford. We have the same ingredients as luxury makeup.

G&B: Are you the kind of girl who wears makeup most of the time, or only when you really have to?

DB: I like to wear a lot of makeup, I like to wear no makeup, but most of the time I want easy makeup. I want to have tools that let me do my makeup really quickly.

G&B: Which are your go-to items from the collection?

DB: Lip Tints in Dewy Rose (a red), Airy Orchid (a violet), and Sheer Blossom (a mauve). They are the perfect amount of color for your day.

G&B: What is your favorite part about being a mom?

DB: Being constantly fascinated by Olive. And caring more about her than I’ve ever cared about anything.

G&B: What’s been hardest?

DB: The guilt—lots of moms tell me that is a natural feeling, but it is very powerful.

G&B: What did you have to change, lifestyle-wise, after Olive was born?

DB: So much. The truth is, you can’t have it all. But you can appreciate what you do have much more. Everything gets more narrow, more focused.

G&B: What will you do differently with Olive from the way you grew up?

DB: Schedules, chore charts, family meals, consistency, boundaries, routine, trust, and endless joy.

G&B: You were a child star—would you want the same for your daughter?

DB: No. I want her to be a kid as long as possible.

G&B: What about when she’s older? How would you feel about Olive joining the Barrymore family business someday?

DB: If it made her happy, I think that would be great.

G&B: Will you be a softie or a disciplinarian?

DB: Disciplinarian, because I think it shows that you care. But that doesn’t have to negate being the silliest mom that ever lived.

G&B: At what age will you let Olive start experimenting with makeup?

DB: Kids should not wear makeup! However, teenagers should absolutely play with makeup. I think that’s where you start to learn who you are.

G&B: How involved has your husband, Will Kopelman, been with Olive?

DB: He is a great dad. I waited to do this until I knew I would have a great partner. And he wants to take her to football games, which I’m excited about.

G&B: Which of your movies do you most want Olive to see when she’s bigger?

DB: E.T. and Ever After.

G&B: What other famous parents do you admire?

DB: Steven Spielberg and Kate Capshaw. They have a big, beautiful family and they are happy, giving, and wise.





April 24, 2013
Drew Barrymore Sings to Us About Wine

While at the Pebble Hill Food & Wine Festival, Esquire caught up with Drew who sang about Wine!

An interview is at its best when a question provokes the subject to see his or her own life in an unexpected way.

But it was even better for me last weekend. The opposite occurred when I sat with Drew Barrymore at the Pebble Beach Food & Wine Festival.

I had come to this festival for reasons that I didn’t fully understand. And while under a huge white exposition tent, I approached the actress to ask about the new wine being introduced in her name.

One thing I know about wine. Everybody has his or her own personal entry point. I sensed that her wine meant something special to her simply because it’s a Pinot Grigio.

When it comes to the world’s great wines, Pinot Grigio never enters discussions. It’s a light white wine that knows how to refresh a warm spring or — better yet — hot summer day. It comes from a humble grape that blends into the moment, never tries to steal the scene, preferring to fit in, relaxed and comfortable.

Few people outside of a certain area in Italy would even think about starting a wine label around a bottle of Pinot Grigio. Because Drew chose to start with a grape that had absolutely no ego, I was curious if there was a moment that sparked the endeavor.

She poured two glasses, handed me one, and out of nowhere, asked: “What’s the best moment you’ve had today?”

We had just met, and therefore there was no way she could have known what a loaded question that was.

There were many people waiting to speak to her, and there was no time to explain that almost fifteen years before I had absolutely no knowledge of wine and gone off to learn about it at a restaurant called Windows on the World at the top of the World Trade Center.

So I didn’t tell her how two of the best wine teachers in the world had taken me in to show me how to become a sommelier so that I could write a funny story about a rookie serving wine above the clouds. It may have started out as a lark, but I quickly fell in love with wine, spent a couple of years learning all I could about it in what seemed to be an endless chain of parties and generosity, and, on a memorable night in 2001, actually did serve as a sommelier at the top of the World Trade Center.

Just as I prepared to write the story, two planes smashed into the twin towers, took the buildings down and more than three thousand lives with them, and wine just didn’t quite taste the same to me afterward, and I didn’t drink it very often.

The experience haunted me for the obvious reasons, and more. I couldn’t write about it, just couldn’t figure out how to balance the joy of all those lifted glasses and the tragedy that smashed into them. A lot had been invested. Years began to pass. At odd moments at three in the morning I began to question my very essence. If I couldn’t write about one of the seminal moments in my lifetime, how could I even call myself a writer?

It took ten years for the U.S. military to catch up with the man responsible for the carnage. And just as long for me to figure out how to write the story that I needed to write. It won a big award. Shortly afterward, I met the two guys running the Pebble Beach Food & Wine Festival, and they invited me. As soon as I stepped into The Inn at Spanish Bay it felt like walking into the happy ether that had evaporated around me on September 11, 2001, that magnetic attraction of people who love to share the love of sharing.

“Let’s see,” I repeated Drew’s question. “What’s the best moment I’ve had today? So far I’ve met eight people who I’d never seen before this morning. I’ve hugged them, they’ve hugged me, and I may well be friendly with them for the rest of my life.”

She smiled — and I added: “It may happen with you, too.”

Drew glanced at the line of people waiting to see her and said: “We’ve got a few minutes to find out.”

We lifted glasses, clinked them, and I felt the Pinot Grigio roll around the inside of my cheeks. I was not that type of sommelier who liked to use phrases like “shows hints of citrus.” Wine was, and always will be, music to me.

“If this wine were a song,” I asked her, “what would it be?”

Her face pulled back, her eyes went skyward and her lips opened. It was a question she’d never been asked, and she liked that. But she didn’t have an immediate answer.

Instead she told me how she’d grown up in West Hollywood in “unfancy” circumstances. To one day get to visit a vineyard in Italy, to be on a little cigarette boat moving across Lake Garda, were revelatory moments in her life. She said she sought to create a wine that could balance anything that makes you want to complain about your day.

She took another sip, and started to channel Etta James.

Oh-oh, sometimes, I get a good feeling…

It felt like I had returned home and simultaneously started off on a new adventure.





April 16, 2013
Flower Beauty | Tip Tuesday with Drew

I am excited to share this with you guys in case you hadn’t realized it yet. Every Tuesday on the official site for Flower Beauty there is a section called Tutorials and every Tuesday there is a new video where Drew answers a question and shares a new makeup tip. I love this and wanted to make sure you were all able to take advantage. This week Drew teaches an easy way to get a Smoky Eyed look using Flower Beauty’s cream eyeshadow.





April 10, 2013
Drew Barrymore: Running Flower Cosmetics Is ‘Very Romantic’

People ran this great interview talking about Drew’s new line of makeup!

While Drew Barrymore claims to love every single one of the 181 products in her Flower beauty line, she is willing to play favorites with one.

“I’m really obsessed with the [Easy On The Eyes Long Wear] Eyeliner in Khaki Shimmer,” the actress tells PEOPLE at Lucky Magazine’s Fashion and Beauty Blog Conference. “It’s a perfect smoky, khaki, yummy green that … that really brings a sparkle to your eye.”

Barrymore began developing Flower while pregnant with now six-month-old daughter Olive, and as a working mom, she feels that she couldn’t be in a better field.

“This is nice, because I get to go home at night to my family … and it’s very romantic.” she explains. “To think about what a woman wanted while I was feeling very womanly and growing a girl — it was the most perfect thing I could ever be doing in my life!”

Savvy businesswoman Barrymore, 38 (who also runs has a wine brand and a production company) says she sees big things ahead for Flower, which is already expanding. But the number crunching isn’t even the fun part for her.

“I like working in a business and an industry that’s so joyous and empowering to women, and all the positive messaging you can do with it too,” explains the former Cover Girl. “When you have such an opinion or a passion about how things could or should be done, and you have a chance to do it, that’s exciting!”