August 01, 2019
Press: Drew Barrymore’s New Line Is Every Kid’s Dream Come True

Is it any surprise that her most personal project is also the cheeriest?

Drew Barrymore’s been dreaming of this toy chest for years, ever since it was yanked from under her at a flea market. “Another woman got to it first, and she would not let me have it,” Drew says. “I couldn’t barter this woman out. She was like, ‘I don’t care who you are or what you have—this is going home with me.'”

As soon as you see it, you get why this container’s been the One That Got Away: It’s sunshiny yellow, with a bold rainbow across the top, and just spacious enough to clear up a cluster of toys that’d normally cover a kid’s floor, becoming booby traps for parents in the middle of the night. It’s no wonder that when Drew decided to expand her Flower Home line into kids’ furniture and décor, creating her own riff on the chest was at the top of her list.

With more than 100 items in the collection—from bedding and art prints to melamine, vintage-inspired cups and plates—the actress/entrepreneur carefully considered each piece, selecting each design with the hopes that it’d shake up the monochrome, neutral, “Do kids really live here?” trend in the industry. “Something that always made me feel crazy was how un-colorful kids’ lines were,” Drew says. “I wanted to create something that I felt I couldn’t find as a parent out there. I wanted a lot of joy. ”

Though the products are mass-produced—all available now at Walmart, Hayneedle, and—she wanted each piece to feel personal. That’s why each print has its own frame, custom-selected to go with the art, and you’ll never see a plain white lampshade.

“I feel like that’s just something you can find anywhere, and if I think I’ve seen it, or I think it’s easily available, I don’t want to do it,” she explains.

For a sense of cohesion, Drew stuck to a few specific themes, which she divided into rooms in the sneak peek video above. There’s a jungle room, meant for young explorers; a galaxy room, complete with fluffy, cloud-shaped headboards and a very David Bowie-meets-Atari lightning bolt bedspread; a rainbow room that’s every bit as vibrant and cheery as the name implies; an animal room, for all of the pet lovers out there; and a room devoted to Drew’s favorite color to decorate with: pink.

“I loved getting to do a room that was so absolutely feminine,” she says, noting the strawberry bedding and ballet-slipper-pink bed frame (also available in light wood), which is framed to resemble the outline of a classic, triangle-roofed home. “I love the house bed, because kids can create such a world within it.”

The 50 First Dates star drew inspiration from her own walls, too. That rainbow print in a child’s scrawl is an actual note Drew’s daughter gave her as a birthday present one year. A friend asked her daughter questions about her famous mom, to which she answered: “She says, ‘My mom’s name is Mom,’ and ‘my mom’s favorite food is salad.’ She also says that I live in Las Vegas, which—I don’t know, I’ve never lived in Las Vegas—but I like it,” Drew says. “This piece is probably the one that makes me cry the most. It’s very emotional.”

That’s the thing about Flower Kids—yes, it’s playful, as anyone who sees the alligator toy trunk or the massive, pear-shaped bookshelf can attest—but it’s got soul. There’s a reason for each piece’s existence, one that’s not just about boosting Drew’s bottom line. (In fact, she’ll readily admit her insistence on a custom frame for each type of wall art isn’t very “fun from business-margins perspective.”)

At the end of the day, she’s approaching every piece as a parent: “What is the theme of your kid, and their passions, and their curiosities?” she asks. “Design-wise, to feed into that and create a space for them that amplifies and encourages what they’re interested in, is really important.” Without pausing, she smirks: “But it’s got to look cool, too.” Preach, Drew. Preach.

Shop ‘Flower Kids’ exclusively at

April 20, 2019
Photos: ‘Flower Beauty’ Launch Event

Sorry for the lack of updates I’ve been busy offline. Drew attended a Flower Beauty last week. I’ve added photos to the gallery as well as additional photos from recent events. Enjoy!


April 11, 2019
Press/Photos/Video: Drew on ‘The Tonight Show with Jimmy Fallon’

Drew was on The Tonight Show with Jimmy Fallon last night. I’ve added photos to the gallery and you can watch snippets of the interview below. Enjoy!


March 31, 2019
Press: Drew Barrymore, Walmart Unveil ‘Flower Home’ Collection

Drew Barrymore has embarked on several business ventures over the years — production, wine and fashion to name a few — and along the way she’s learned some lessons.

Perhaps the most important lesson she’s learned is to keep things streamlined. “If you stay in one lane and associate with one word — a tentpole, a nucleus, a root — you can grow in [several] categories. Just do it under the same umbrella,” said Barrymore.

She’s applying this ethos to her latest venture, Flower Home, an affordable luxury home decor and furniture line she’s partnered on with Walmart. The eclectic assortment of nearly 220 items, inspired by Barrymore’s travels as well as her own homes she’s decorated over the years, is set to roll out today across Walmart’s portfolio of sites, including, and

Barrymore told WWD in an interview early last year that she might like to try her hand at a home line. The decision to follow through on that and do it under the Flower umbrella goes back to that important lesson on streamlining. Preceding the Flower Home launch, Barrymore has folded her business ventures that do not share the Flower name — that includes her wine brand, Barrymore Wines, and her Dear Drew fashion line done in partnership with Amazon. Going forward, she’ll focus on everything Flower — for now, that’s Flower Home, Flower Beauty and Flower Eyewear, and her production company Flower Films. If Barrymore decides to enter another category — say, fashion again — she’ll do that under the Flower brand, too.

“It’s fun to dabble in different businesses, but eventually you have pick a lane and have real direction. You have to do what actually motivates you,” said Barrymore. “I’ve cut all my other businesses because I felt spread too thin, as fun as they were. Flower is really my driving force and what makes sense to me.”

The Flower Home launch is coming at the same time as the ramping up of Flower Beauty’s international expansion. The brand, which debuted exclusively at Walmart in 2013, is no longer available only at the retailer, and is solidifying its masstige positioning by entering mid-to-high-end retailers in new international markets this year, including the U.K., Ireland, Canada, Australia and India. Previously, Flower has only been available outside the U.S. in Mexico, where it debuted in 300 Walmart stores in 2017. Late last year, the brand’s distribution there grew to include 80 doors of department store chain Liverpool, as well as its web site. The brand, which sells makeup, fragrance, and makeup brushes, also launched in Ulta Beauty last year — it is currently in about 550 doors. Industry sources project the brand does about $50 million per year in retail sales, and including eyewear and the addition of home, could reach $75 million in retail sales in 2019.

The opportunity for Flower Home is big, especially as the online home market continues to heat up. Online home retailer Wayfair’s sales jumped 32 percent in 2018, to $6.2 billion. Walmart acquired Hayneedle as part of its 2016 acquisition of, and late last year acquired, an e-commerce platform for art and wall decor. Retailers such as Urban Outfitters Inc. have cited home as a key growth category at a time when apparel sales have been shaky.

For Walmart, Flower Home is part of the retailer’s larger plan to premium-ize its digital shopping experience in the home category across all of its platforms. In February, Walmart debuted an exclusive modern home collection on called MoDRN, with furniture and home decor falling into three trend-driven categories: Scandinavian Minimal, Retro Glam and Refined Industrial. Last year, the retailer unveiled on a new landing page for the home category, along with curated collections, new shop-by-style options, editorial-style imagery and design tips. The company is also said to be piloting a white-glove delivery service option across its online platforms.

“We’re very bullish on the home opportunity in general,” said Anthony Soohoo, senior vice president and group general manager, home division, Walmart U.S. e-commerce, who cited industry data that online sales will grow to comprise 40 percent of the total home market in the next five years. “Drew’s brand and style really…fits in perfectly with the new elevated customer experience against this canvas we’ve developed.”

Flower Home fills a gap in Walmart’s portfolio, “in terms of hitting an eclectic, bohemian and modern style” of home products, according to Soohoo.

Barrymore’s concept of affordable yet stylish and on-trend home products also aligns with Walmart’s larger strategic plan for its home category.

“Our long-term vision is to be the most inspiring and accessible place to shop online and offline,” said Soohoo. “It’s so difficult to furnish your home — when the consumer is going through the process, it’s ‘How do all the pieces fit together? How do I get the style I want? How do I afford that?’”

The resulting collection is akin to an affordable Anthropologie. The retailer is curating the Flower Home collection, priced from $18 for a ceramic vase to $899 for a midcentury modern sofa, in different ways across its various platforms. Household items like dinnerware will be displayed more prominently on, smaller home decor items are meant to appeal to urban Millennials on, and will provide inspiration for styling the collection’s larger furniture pieces.

Barrymore was deeply involved in the process of designing the collection, which was inspired by her own interior design aesthetic. Flower Home’s nearly 220 items consists of everything from framed prints to macramé baskets, velvet sofas, a wood coffee table emblazoned with a checkers board, printed dinnerware sets, quilts and bed linens.

“I’m a total maximalist, but I want [my home] to feel very cozy,” said Barrymore. “I love art everywhere, art on top of books and bookshelves with picture lights, and pillows and pops of color everywhere.”

Just don’t mistake Barrymore’s brand of eclectic maximalism for chaotic clutter.

“I didn’t want you to feel like you could be in England one minute and Palm Springs the next,” said Barrymore. “I wanted to create rooms that were very easy to understand, and things are going to go together, but it’s not all one note. I hate one note. I’ve always been turned off by the designer-y look.”

She was deeply involved in the design process, insisting on creating original patterns from scratch instead of going to a supplier. “I felt it was important that you didn’t see it anywhere else,” said Barrymore.

With her Flower Beauty brand, Barrymore is known for employing a philosophy of affordable luxury — she doesn’t cheap out on materials, opting for the best possible quality for the lowest possible price. She’s hyper-aware of making things look expensive, even when they aren’t — for instance, her 16-piece floral pattern dinnerware set, priced at $60. “I always say florals go so cheap and awful one minute and so luxury and cool the next,” said Barrymore. “I’m really proud of all the florals.”

Barrymore’s love of interior design dates back to 2005, when she picked up the inaugural issue of Domino magazine. “[Interior designer] Ruthie Sommers was on the cover, and I liked her vibe,” said Barrymore, who had purchased a house in Los Angeles in 2002 but had neglected the decorating process during a busy work period. She hired Sommers, and she fell in love with the decorating process. “We did it one room at a time and it took 10 years, then I spent time doing the children’s room — we’d pick furniture up on the side of the road. I made it my personal project.”

Now Barrymore feels most at home with a glass of wine and interior design magazines. “This is my happy space — picking out textiles, sitting and building out mood boards,” said Barrymore.

As she looks to evolve the Flower brand, Barrymore is only interested in entering categories she feels as passionate about as she does design. “I think there are things that get me out bed every day — girls need makeup and we’re all trying to live somewhere,” said Barrymore. “I don’t think I’ll become the next wellness guru anytime soon. I hope to get back into apparel one day — it’s a wonderful category, and I think [Dear Drew] was wrong timing and not the right partners. I’d love to do apparel in the Flower world one day, if it’s a fit.”

In the immediate future, she’s planning on extending the Flower Home range into items for children — Flower Kids — sometime later this year. Outdoor home items are planned for fall. She’s also in the midst of starting her own YouTube channel. The content will center on “me and all my interests, but there’s a theme and it’s going to be fun,” said Barrymore.

She’s optimistic about the future of her business ventures, streamlined as one portfolio of brands under Flower. “I feel like this is the best year for the whole Flower enterprise — I finally got my s–t together and am having [everything] under one umbrella,” said Barrymore. “I’m super behind it, invested and involved in creating and making things myself in categories that I’m highly interested in.”

March 17, 2019
Photos: ‘Chemist Warehouse’ Store Magazine Scans

I’ve added digital magazine scans of Drew from Chemist Warehouse‘s store magazine in Australia. Enjoy.


March 08, 2019
Press/Photos: Drew for ‘New Beauty’ Magazine (Spring Issue) + 2019 Photo Sessions

Drew Barrymore Tells Us Her Go-To Derm Treatment, Favorite Skincare Products and the One Item All Women Need

The walls in Drew Barrymore’s NYC bathroom are covered with the happiest kind of art: family photos, plus drawings and love notes from her two daughters. And every square inch of the white-tiled countertop is covered with the happiest kind of chaos: hundreds of balms, creams, serums, and Flower Beauty lab samples, organized with military precision. Five minutes ago, the actor/producer/author/entrepreneur shot a short, sweet and spontaneous how-to video with her new mesmerizing Flower eye pigments. Yesterday, she put in a 17-hour day on the set of The Stand-In, a rom-com in which she plays dual roles: Candy, a discontented movie star, and her eager stand-in Paula. The production will wrap just as Santa Clarita Diet returns to Netflix for its third season this spring. But right now, at this moment, Barrymore has only thing on her mind: excavating a 10-gallon Ziploc bag of sheet masks from the top of her linen-turned-beauty closet.

NewBeauty: I’ve never seen so many sheet masks outside of a K-beauty boutique. How did you get so many?
Drew Barrymore: I made them! I discovered JayJun on my first research trip to Hong Kong for Flower Beauty. I had popped into a drugstore in a subway station underneath a weird mall and grabbed their Baby Pure Shining sheet mask. I tried it and was instantly impressed. Two days later in South Korea, I had already arranged a meeting with the company, and we collaborated to launch three masks [JayJun x Drew Barrymore] in Asia.

NB: When you’re in a foreign drugstore, jet-lagged and you don’t speak the language, how do you shop smart?
DB: It’s almost like going into a wine shop. You’ll see a product on the shelf and something about the label speaks to you, or maybe you’re in the mood for that varietal. If you’re in the mood for a sheet mask, that’s what you’ll focus on. I’m not crazy about trying tons of color cosmetics—you can get those anywhere. For me, it’s all about the skin-care formulas—what’s that latest innovation you don’t have access to because it’s all the way on the other side of the world.

NB: Congrats on winning a NewBeauty award for your lip duo! What inspired it?
DB: What made me fall in love with lipstick was this mid-’80s double-ended lipstick pencil from Shiseido. Both ends had the same shade, but one side was a buttery finish and the other was completely matte. If you love a shade, how brilliant to have it in two different formulas! And then later I would look at someone like J.Lo on TV and wonder why her lips could so prismatically capture the light. So I created a two-in-one, my Flower Mix N’ Matte Lip Duo ($10), with one very wearable color on one side and an illuminating lip gloss in the same tone on the other. It won’t change the shade at all, but will pick up the light. Actually, it’s three-in-one: this end, that end, and the two ends together!

NB: Have you always been a beauty obsessive?
DB: I grew up in a makeup trailer, so I knew what makeup was. All of it. But they don’t really do much makeup on kids. They put you in a chair and put a puff on your nose and make you feel a part of it. While we were making Firestarter, they would spray a lot of sticky, wet, viscous glycerin on my face to look like sweat. I was covered in fake blood before anyone ever put lipstick on me! And then in real life, at night, I was going out with a lot of adults who were certainly wearing makeup. There’s nothing like early ’80s rouge! Boy George and Adam Ant were the thing. At 10, I was at dance clubs wearing eye shadow in a straight line out to my temples. I was really into chartreuse and gold, glittery-fine sparkle, like olive-green snakeskin. I’ve always felt that getting ready for a date is the best part of an evening: It doesn’t even matter if the date isn’t great, you get to take a moment and be feminine. Put on some music and dance while you get ready and do your makeup. I was filming all day yesterday in prosthetics and color contacts, looking at all the glues and adhesives, and fake noses and eye bags, and eyebrow additives. I’m into the theatrics, the art, all the crazy stuff you can do to transform your face, age yourself, change your hair, look like a different person. When I would work with Kevyn Aucoin, he was really into that. He loved making women into other women. He made me into Myrna Loy.

NB:What other tricks have you learned on set?
DB: They used to re-powder women all day long, and after 15 hours of hot lights baking it into your skin, the makeup looked so cakey. High-definition stopped people from piling it on, and everyone got inspired by the rice-paper sheets. It became more about blotting and lifting up the oil rather than trying to matte it with more and more powder. Then there was this perfect storm where makeup in general just got a whole lot lighter. Everything became about tinted moisturizer, instead of heavy base makeup. And color correctors! Which was Ben Nye’s approach: he made up all the glamorous women in film in the ’40s, ’50s and ’60s, and then created his own line 50 years ago. His kids run it today. I love that legacy. Sometimes I like to think my girls will be involved in Flower Beauty one day. Olive would be a chemist and Frankie would come up with all the marketing.

NB:When did you start taking skin care seriously?
DB: When I was a teen, I washed my face with a bar of clear vitamin E soap. Nothing. Moisturizers always broke me out. They still do on my chin. My chin is like a completely different neighborhood on my face, and you don’t go there after dark. Any product that goes on my chin will screw it up. In my late 30s, I started taking my skin seriously. I like scrubs and all of that stuff, and acids and tingling, but I’m still a firm believer in the most gentle face washes. I always want to have a lot of moisturizer and serum, and that’s why I love the new Flower Beauty skin elixir ($16). The goal was to create a formula that makes your skin look like you’ve just left a workout class: pinky, plumped and dewy—like when you have your own body’s blush on your cheeks. My dear friend stole it from me recently, which is a sign she truly likes it. She called it a wake-up for your face and makeup. I love the freshest, dewiest face. I have a phobia of clogged-looking skin. It goes back to watching women’s skin get baked under hot lights.

NB:You’ve tested thousands of products: what’s the one every woman should buy?
DB: At one point in your life, you will need lip liner. That’s what I’ll tell my girls. You won’t think you’ll ever need it, and then one day you’ll see that lip liner isn’t just for fun. It’s a necessity.

NB: Beyond sheet masks, do you have any go-to skin fixes?
DB: I love the Clear + Brilliant laser. I do it once a year to slough away my sunspots. I also try to get a facial once a year, but I just don’t have the time to go more frequently. I’m obsessed with Augustinus Bader’s rich cream ($265) and Shani Darden’s Retinol Reform ($95)—it has a little tingle when you put it on. Dr. Dan’s CortiBalm ($7) is really good for hydrating dry lips. And my Clinique acne gel ($27). I just spot it on any arriving friend from out of town in the form of a zit and say, ‘Go back to where you came from!’”

NB: Do you have any healthy habits you swear by for feeling good?
DB: Just behaving. Being as nice as I can. Not being a total A-hole. Just being in a good mood at work, not losing my cool when my kids lose their cool. Not sweating the small stuff. I’ve realized that even when the little things aggravate you and seem really big and monumental, or even very public within your own circle and you just wish you could hide your problems, you just can’t lose your cool. Be nice through all of it. That’s always when I feel the best, no matter what. Go put it out in some private corner and then show up and just be good to everyone.

NB: Has becoming a mother changed your ideas about beauty?
DB: I do feel like I’m on an upswing. I just went through a couple of hard years, and I can see it wearing on my face. It’s not about aging, it’s about how I am on the inside. There’s also a very long period when you’re raising kids when it takes it out of you. When it depletes your ability to take care of yourself because your new job is doing nothing but taking care of someone else and you love it. I’m not all about working from the inside out—I’m not big on meditation—but I do think your outside cannot hide your inside. I’m now determined more than ever to show my daughters that aging is a luxury. If we’re lucky, we are all going to age. I just want them to be at peace with who they are and not what they look like. If they are good, cool people, that’s all I care about. That said, I feel like people— myself included—have a 2019 new-battery recharge. I’m one of many who are coming out of a semi-difficult hibernation. Like in the spring. And hope springs eternal!

NB: Do you have any advice for women out there who need to recharge their batteries?
DB: Would it be cheating if I said to face mask?


February 14, 2018
Drew Barrymore Launched the Prettiest Lingerie at Anthropologie Just in Time for Valentine’s Day

Drew did an interview with People to talk about her new Lingerie line for Anthropologie.

After successfully launching her beauty brand Flower Beauty over four years ago, Drew Barrymore debuted her timeless, classic and quirky Dear Drew fashion line through Amazon Fashion last fall. Full of vintage-inspired designs, modern takes on retro silhouettes and romantic accessories, it’s no surprise her newest launch of vintage-style lingerie is available at the beloved retailer, Anthropologie (and just in time for Valentine’s Day!). We caught up with Barrymore who spilled on the inspiration behind the four-piece lingerie collection, the secret to cute but comfortable undies and even offered up some advice on finding the perfect lingerie set for a loved one.

Why are you so excited to launch at Anthropologie?
I love Anthro for everything from shower curtains to furniture and art. Of course I love their clothes too, but it’s really more of a lifestyle for me.

What makes a perfect lingerie set?
If it’s silky, then I like a little vintage style to it. It’s still very sexy while still being modest and stylish. And for cotton, I like it to be soft and luxe while being an everyday fabric.

What was missing from the lingerie market that you really wanted to introduce with these intimates?
I like when lingerie is timeless. I also want it to be demure and tasteful…not too provocative or novelty.

For people looking to buy lingerie for their significant others on Valentine’s Day, what’s your advice on finding a great set for someone you love?
Get them something that is not just for him, but for her as well. Women do not want to stand there feeling vulnerable. We are so much more confident when we feel sexy rather than playing an oversexed fantasy.

Best Valentine’s Day date ideas?
A girl party if you’re single. I’m thinking pajama party with champagne, pizza and Netflix! And for couples, an old revival theater for a date…and bring wine and paper cups and make out to an old black-and-white movie.

Any tips on finding a well-fitting bra?
To be perfectly honest, my favorite part of the day is when I take it off and throw on really thin worn-in clothes and get cozy.

What’s the secret to a perfect pair of comfortable but cute undies?
It’s the material and fit. There is a way to make comfort very cute!

Why should you invest in a cute pair of silk PJs?
Silk is the most movie star feeling ever, so treat yourself whether it’s for your mate or just you!

September 29, 2016
Drew Barrymore explains the next steps for her beauty business and why Instagram is her favorite social channel

Drew Barrymore is no doubt best-known for her huge Hollywood roles in blockbuster titles — “E.T,” “Charlie’s Angels,” “Never Been Kissed,” and “Donnie Darko” — and while she still plays a major role in the movie and TV industry through her production company Flower Films, a big focus of her life now is situated at the helm of her cosmetics business.

Barrymore founded Flower Cosmetics in 2013, which offers an affordable cosmetics line, sold exclusively at Walmart.

The cosmetics industry has many established players and the sector is extremely competitive; something Barrymore clearly knew a thing or two about when she launched Flower — her ex-husband’s father, Arie Kopelman, is the CEO of Chanel.

Speaking to Business Insider at Advertising Week New York on Wednesday, Barrymore explained the three reasons why she made the leap.

“It was getting my sort of college degree in being a co-creative director for Cover Girl for eight years, being part of the campaigns, and concepts, and marketing, and photography,” she said. “Working with [makeup artist] Pat McGrath and trying to drive the brand into something I felt like could best serve, as well as the women we were trying to reach gave me so much education that it felt like a waste not to do something with it.”

Barrymore then joked: “I’ve also been in a makeup chair since I was 6-years-old and had the fortune of working with the icons of the beauty industry, so learning, being in love with products, pigments, brands, companies, and just being a constant student of makeup.”

She described the third reason as a “hybrid” of the love of makeup and the advertising of it.

“I think there’s such a crucial necessity for positive messaging so that women feel empowered and are not making themselves up to be something else,” she said. “It’s always about being the best you. Who you are inside and your joy levels and a smile is better than any lipstick. It’s sort of anti-makeup messaging, but I think it’s more human-messaging and the rest will fall into place.”

What most surprised Barrymore about running a cosmetics line was the “level of time-consuming anxiety” that comes with constantly attempting to track down the latest innovations.

Barrymore said: “That’s really what the beauty game is all about. It’s about constant new-to-market products. So traveling to labs and creating 30 to 50 new products every single year is so much more all encompassing and consuming than I would have assumed.”

“When we launched, we launched with 180 products and that felt like an undertaking. But every year there are 30 to 50 [new products]. Chasing innovations and being competitive with the labs is one of the most challenging and exhausting [aspects] but when you win a victory, you feel like you want to throw a party. You got that formula? This is a good day,” Barrymore added.

The Flower brand has since expanded into other verticals including eyewear and a recently announced home line. We asked where she might take it next.

“[The idea is] to build the branches of your tree from a nucleus. The nucleus is color cosmetics with Flower: Fragrance, brushes, bags, eyewear — things that naturally evolve and don’t feel like they are greedy and all over the place,” Barrymore said.

“With the [home] line comes the love of home, and design, and lifestyle — those are natural branches to that tree. Slow and steady wins the race and being on point with what you’re trying to do, rather than just throwing it out there and seeing what sticks,” she said.

As far as marketing is concerned, Barrymore remarked that there has never been more content available from beauty bloggers and companies offering makeup “how-tos.”

“If anything, it’s overloaded. Where do I begin to go down the rabbit hole of people showing their knowledge, application, love, passion, their latest thing? It’s all being shared out there and that’s fun to see major companies that used to just rely on TV and print accessing these women bloggers out there and wanting them to talk about their products because it’s a more human channel,” Barrymore said.

As for herself, Barrymore says Instagram is her online channel of choice. The actress, producer, and entrepreneur has more than 5.3 million followers and regularly shares updates about her businesses.

“Instagram: that’s my platform. I need one and one only. I’ve never done Snapchat, never done Twitter. Facebook is important but I’m personally invested in Instagram — that’s my channel,” she said.

Barrymore participated in an Advertising Week New York panel on Tuesday afternoon with her ex-husband Will Kopelman’s father Arie Kopelman, who is the CEO of Chanel, and her ex-husband’s brother-in-law, ad tech company Kargo’s founder and CEO Harry Kargman.