Peta has released a statement recognizing Flower Beauty as a Cruelty-Free organization.
Just in time for the holidays, we’ve learned that Drew Barrymore’s cosmetics line, FLOWER Beauty, is cruelty-free! The company does not conduct, commission, or pay for tests on animals anywhere in the world, a move that has landed it on PETA’s “Beauty Without Bunnies” list of cruelty-free cosmetics companies. FLOWER will also be using PETA’s product logo, proudly showing that no animals were harmed in tests.
“FLOWER Beauty is about all things good,” Barrymore says. “Thank you, PETA, for the acknowledgment of our cruelty-free brand.”
Every year, hundreds of thousands of animals around the world are force-fed chemicals or have substances dripped into their eyes or rubbed onto their raw abraded skin in archaic, cruel cosmetics tests, which are not required by law in the United States. These painful and often deadly experiments have been banned in the European Union, Israel, and India.